Frugal innovation and the new product development process: insights from Indonesia

By: Cadeddu, Stephanie B M
Contributor(s): Donovan, Jerome D | Topple, Cheree | Wall, Gerrit A De | Masli, Eryadi K
Series: Routledge Advances in Management and Business StudiesPublisher: London Routledge 2019Description: viii,269p.incl.index HBISBN: 9780367029319Subject(s): Management | New Product Development | Low-income Consumers | Low Income Consumers | Technological Innovations | IndonesiaDDC classification: 658 R6
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Books Books Ahmedabad (HO)
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