Marketing analytics statistical tools for marketing and consumer behavior using SPSS

By: Marcos, Jose
Contributor(s): Mesquita, Carvalho De | Kostelijk, Erik
Series: Business AnalyticsPublisher: Oxon, UK Routledge / Taylor & Francis 2022Description: ix,200p.incl.index PBISBN: 9781032052182Subject(s): Business Analytics | Marketing Analytics | Statistical Tools | Marketing | Consumer Behavior | SPSS | Regression Analysis | Time Series Analysis | Discriminant Analysis | Cluster Analysis | EFA | Exploratory Factor Analysis | CFA | Confirmatory Factor Analysis | SEM | Structural Equation AnalysisDDC classification: 658 B8
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Books Books Ahmedabad (HO)
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