Wren, Brent. M. Simpson James. <br/><br/>
Marketing channel relationship among small businesses 
Wren, Brent. M. Simpson James. 
 -  1998 
 - pp.64-78 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interfirm Communication<br/>Marketing Channels<br/>Influential Attempts<br/>Relational Norms<br/>Governance Structure