Kangal, Nagashima. Balakrishna <br/><br/>
Public image and marketing strategy an Indian context 
Kangal, Nagashima. Balakrishna. 
 -  1999 
 - pp.58-64 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate Image<br/>Public Image<br/>Image Positioning<br/>Marketing