Ranjan, Jayanthi <br/><br/>
Role of analytical crm in crm systems 
importance and benetits  / Ranjan, Jayanthi. 
 -  2009 
 - 169-185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Behavior<br/>Customer<br/>Marketing<br/>Analytical Customer<br/>(Crm)<br/>Customer Relationship Management