Upadhyay, Yogesh <br/><br/>
When sports celebrity doesn't perfrom 
Upadhyay, Yogesh. 
 -  2010 
 - 67-78 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cricket<br/>Behavioural Intentions<br/>Role Model<br/>Sports Celebrity<br/>Negative Information<br/>Celebrity Endorsement