Chattopadhyay, Tanmay <br/><br/>
Marketing mix elements influencing brand equity and brand ch 
Chattopadhyay, Tanmay. 
 -  2010 
 - 67-84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Passenger Cars<br/>Brand Choice Probability<br/>Marketing Mix Elements<br/>Brand Equity