TY  - SER
AU  - Nardon, Luciara
TI  - Managing cross-cultural encounters
PY  - 2014///
KW  - Cross-Culter Encounters
KW  - Culture
N2  - In this paper, we argue that an understanding of  cultural differences, while helpful, is insufficient to guide managers through the challenges of cross-cultural encounters. Our basic argument is that each cross-cultural situation is unique and, while culture matters, it matters in different ways across different situations. We explore the interrelationship between culture, context, and managerial behavior, and illustrate some potential lessons for managers working across cultures. We argue that managers need to rethink some commonly cited tenets of global management, such as when in Rome, do as the Romans. We conclude with several alternative strategies for working across cultures, including managing  objective contexts, managing perceived contexts, and managing through improvisation
ER  -