TY  - SER
AU  - Kashif Muhammad
TI  - Customer Satisfaction at Public Hospitals in Pakistan
PY  - 2014///
KW  - Pakistan
KW  - Service Quality
KW  - Pakserv
KW  - Servqual
KW  - Public Hospitals
N2  - Research studies investigating service quality in organizations have popularized various tools. However, the usefulness of these tools in cross-cultural settings has been challenged and needs further investigation. The purpose of this study is to examine the efficacy of PAKSERV in deciphering the service quality of public sector hospitals in the Asian context of Pakistan. The study used a survey method where data was collected through a questionnaire which employed the PAKSERV dimensions of tangibility, reliability, assurance, sincerity, personalization and formality. Data was collected from  500 respondents visiting different public sector hospitals in the province of Punjab, Pakistan. The collected responses were analyzed using means, correlations and confirmatory factor analysis to interrogate the PAKSERV model
ER  -