TY  - SER
AU  - Soni, Bindiya Kunal
AU  - Trivedi, Jigna Chandrakant
TI  - Knowledge Entrepreneurship
PY  - 2015///
KW  - Prediction
KW  - Technology
KW  - Entrepreneur
KW  - Astrology
KW  - Entrepreneurship-Perspectives And Practi
KW  - Entrepreneurship
KW  - Eleventh Biennial Conference On Entrepre
KW  - Biennial Conference Papers
N2  - In a knowledge economy, it is crucial that people with ideas, skills,  knowledge and experience get engaged in an entrepreneurial activity involving the creation and use of knowledge for the development of new products and services. Pandit Ventures Pvt. Limited, popularly known as GaneshaSpeaks.com, is one such initiative by the young and dynamic technopreneur Mr. Hemang Pandit. Pandit Ventures Pvt. Limited has organized the scattered astrology market with the launch of technology enabled astrology services based on scientific prediction by the astrologers instead of relying upon any software. The services are led by world-renowned astrologer Shree Bejan Daruwalla and his team. GaneshaSpeaks.com operates in  areas such as online astrology services and mobile portal; apps on iOS, Android, Windows and Samsung Smart TV's; astrology guidance on the phone; astrology books and content syndication services. Thus, the venture is an attempt to provide branded astrology service which stands for accuracy, reliability and trust. The case describes the entrepreneurial journey of the venture so far including genesis of an idea, background of an entrepreneur, the products and services, the
UR  - http://library.ediindia.ac.in:8181/xmlui/handle/123456789/19
ER  -