TY  - SER
AU  - Nozima, Zufarova
TI  - Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan
PY  - 2015///
KW  - National Brands
KW  - Brand Sense
KW  - Brand Strategy
KW  - Nontangible Assets
KW  - Brand Value
KW  - Loyal Customer
KW  - Brand Image
KW  - Brand Identity
KW  - Brand Equity
KW  - Entrepreneurial Marketing
KW  - Entrepreneurship
KW  - Eleventh Biennial Conference On Entrepre
KW  - Biennial Conference Papers
N2  - The article discusses role of national brand equity management in formation and development  of company's brand identity. It describes the business sides when the entrepreneur needs to understand and handle the brand identity management. By understanding and implementing this technique, national companies in Uzbekistan will be able to establish growth of their businesses in future. Learning from this strategy can be adopted as part of Entrepreneurship Training and Intervention in Uzbekistan and other countries
UR  - http://library.ediindia.ac.in:8181/xmlui/handle/123456789/62
ER  -