TY  - SER
AU  - Lakshminath, C
TI  - Corporate Entrepreneurship
PY  - 2007///
KW  -  Corporate Entrepreneurship
KW  - International Entrepreneurship
KW  - International And Corporate Entrepreneur
KW  - Entrepreneurshipip
KW  - Seventh Biennial Conference On The New F
KW  - Biennial Conference Papers
N2  - Corporate Entrepreneurship has been recognized as a potentially viable means for promoting and sustaining organizational performance, renewal and corporate competitiveness over the past three decades. The entrepreneurial activities help companies to develop new businesses that create revenue streams. Corporate Entrepreneurship activities also enhance a company's success by promoting product and process innovations. Corporate Entrepreneurship is embodying risk taking, pro-activeness and radical product innovations. These Corporate Entrepreneurship activities can improve organizational growth and profitability and, depending on  the company's competitive environment, their impact may increase over time. The empirical evidence is compelling that Corporate Entrepreneurship improves company performance by increasing the firm's pro-activeness and willingness to take risks, and by pioneering the development of new products, process and services through enriching its competitiveness. However, the creation of corporate activity is difficult since, it involves radically changing internal organizational behaviour patterns. Many studies have attempted to understand the factors that
ER  -