TY  - SER
AU  - Trivedi, Rohit H
TI  - Latent Opportunity for Indian Entrepreneur in Global Market
PY  - 2005///
KW  - Case Study
KW  - Ayurvedic Industry
KW  - Indian Entrepreneur
KW  - Informal Sector
KW  - Global Economyeneurship
KW  - Entrepreneurship In Global Economy / Inf
KW  - Entrepreneurshipip Research
KW  - Sixth Biennial Conference On Advances An
KW  - Biennial Conference Papers
N2  - In the world ayurveda market, share of Indian entrepreneurs is only 5% with Rs. 4000 crore. If India gets its act together, it can become a major player in the global market for herbal based medicines. Exports of herbal materials and medicines can jump from just Rs. 446 crore now to Rs. 3500 crore by 2006. And, with a grand strategic plan, exports can shoot to Rs. 10,000 crore by 2010. The international market for such plants is more than  $60 billion a year, and growing at a rate of seven per cent. Finding opportunities in the international market and standard preparations to be developed with quality, efficiency and effectiveness of the traditional drugs are the bottom-line solutions for ayurvedic entrepreneur of India
ER  -