TY  - SER
AU  - Dubey, Jayshree
TI  - Strategies for Successful Innovation
PY  - 2005///
KW  - Edi Faculty Papers
KW  - Strategies
KW  - Innovation
KW  - Innovation And Entrepreneurship
KW  - Entrepreneurshipip Research
KW  - Sixth Biennial Conference On Advances An
KW  - Biennial Conference Papers
N2  - In the present era of open market, customers get more options then ever before to choose from, making it difficult for a product to find buyer unless it has some unique attribute over others. This has increased the competitive pressure on the business. Thus  to maintain product distinction companies are forced to innovate. While a need based innovation increases the perceived value of the product offerings making it more affordable, knowledge based innovation helps companies to create new market and opportunities. Though much desired, many firms fail to successfully innovate. This may be ascribed to many extrinsic and intrinsic reasons. A careful identification of these factors and taking corrective actions can help firms to churn out commercially viable innovative products
ER  -