TY  - SER
AU  - Kothavale, B S
TI  - Role of Designers for Market Success of Small Scale Industri
PY  - 2005///
KW  - Managerial Issues
KW  - Operational Issues
KW  - Socio-Psychological Dimensions
KW  - Operational And Managerial Issues In Ent
KW  - Socio-Psychological Dimension Of Entrepr
KW  - Entrepreneurshipip Research
KW  - Sixth Biennial Conference On Advances An
KW  - Biennial Conference Papers
N2  - Customer satisfaction plays major role in success of a product. The perception with manufacturer manufactures a product, and the expectation with which customer buys the  product differs considerably. There is a need to provide education to manufacturer that how to convert customer requirements into product specification? This paper presents a theory for designers, manufacturers, entrepreneurs, and etc. to find out customer expectations based on twenty-two parameters. Factor analysis optimizes these specifications into eight meaningful groups. Communication between these stakeholders will definitely help to entrepreneurs. Engineering institutes with the help of continuing education program will facilitate manufacturers to improve customer satisfaction.lies an arena for non-profits in the coming two decades, to engage with
ER  -