Cramton, Catherine Durnell <br/><br/>
Is rugged individualism the whole story? 
public and private accounts of a firm's founding  / Cramton, 
 -  1993 
 - 233 - 261 
<br/><br/> This article compares public and private accounts of the creation of a retail sales business. The two sets of accounts are examined from the perspectives of literature on entrepreneurial activity and literature on family systems theory. The two theoretical perspectives explain the salience of different facts regarding the founding of the business. The article also questions the legitimacy of privileging certain types of  accounts of business foundings over other types.