Vago, Maria <br/><br/>
Why fish must learn to see the water they swim in 
Vago, Maria. 
 -  1995 
 - 313 - 325 
<br/><br/> The internationalizing of family business is addressed from a consultant's point of view. A template for conceptualizing, addressing, and tracking culture-based variables that impact the consulting engagement is suggested. Examples of cross-cultural variables in perception, attitude, judgment, and behavior are described. Issues especially relevant to family business consultants are delineated.