TY  - SER
AU  - Vago, Maria
TI  - Why fish must learn to see the water they swim in
PY  - 1995///
N2  - The internationalizing of family business is addressed from a consultant's point of view. A template for conceptualizing, addressing, and tracking culture-based variables that impact the consulting engagement is suggested. Examples of cross-cultural variables in perception, attitude, judgment, and behavior are described. Issues especially relevant to family business consultants are delineated
ER  -