Stavrou, Eleni T <br/><br/>
A four-factor model 
a guide to planning next generation involvement in the famil 
 -  1998 
 - 135 - 142 
<br/><br/> The involvement of and the reasons for the involvement of offspring in their parents' firms can  significantly affect the firm's future. In this paper, a conceptual model is presented that explains the decision process through which the most suitable level of involvement for the next generation in the firm may be assessed. The decision process involves four factors: family, business, personal, and market. These factors set the context for managing intergenerational transitions in family firms.