Winter, Mary <br/><br/>
Revisiting the study of family businesses 
methodological challenges, dilemmas, and alternative approac 
 -  1998 
 - 239 - 252 
<br/><br/> Family businesses are vital but understudied economic and social units. Previous family business research is limited relative to its definitions, sampling, and resulting empirical evidence. This paper presents an alternative methodological approach to the study of family businesses with the potential for allowing multiperspective and detailed analyses of the nature and internal dynamics of both the family and the business and the interaction between the two.