TY  - BOOK
AU  - McQuarrie, Edward F
TI  - The Market reserach toolbox: a concise guide for beginners
SN  - 9781412993742
U1  - 658.83 M2M2 
PY  - 2012///
CY  - Thousand Oaks, CA
PB  - Sage Publications, Inc.
KW  - Marketing Management
KW  - Research Strategy
KW  - Research Strategies
KW  - Combining Research Techniques
KW  - Quantitative Data Analysis
KW  - Quantitative Research
KW  - Experimentation
KW  - Conjoint Analysis
KW  - Questionnaire Design
KW  - Design
KW  - Questionnair
KW  - Survey Research
KW  - Data Analysis
KW  - Qualitative Sampling
KW  - Focus Group
KW  - Customers Visits
KW  - Secondary Research
KW  - Planning
KW  - Charecteristics
KW  - Nature
KW  - Beginner
KW  - Beginners
KW  - Concise Guide
KW  - Concise
KW  - Guide
KW  - Toolbox
KW  - Marketing Research
KW  - Research
KW  - Market
ER  -