TY  - BOOK
AU  - Lieberman, Al
AU  - Esgate, Patricia
TI  - The Definitive guide to entertainment marketing: bringing the Moguls, the media, and the magic to the world
SN  - 9780133092080
U1  - 302.23068 L4D3 
PY  - 2014///
CY  - New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Mass Media
KW  - Media Marketing
KW  - Amusements Marketing
KW  - Mass Media Marketing
ER  -