TY  - BOOK
AU  - Clifton, Rita
AU  - Simmons, John
TI  - Brands and branding
SN  - 1 86197 664 X
U1  - 658.827 C5B7 
PY  - 2004///
CY  - London
PB  - Profile Books Ltd.
KW  - Sales Promotion
KW  - Economist
KW  - Marketing Management
KW  - Marketing
KW  - Brandings
KW  - Branding
KW  - Brands
KW  - Brand
ER  -