TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - Ingredient branding: making the invisible visible
SN  - 9783642042133
U1  - 658.827 K6I6 
PY  - 2010///
CY  - London
PB  - Springer
KW  - Perspectives
KW  - Managing
KW  - Successful
KW  - Success Story
KW  - Intel Inside
KW  - Basics
KW  - Ingredient Branding
KW  - Branding
KW  - Marketing Management
ER  -