TY  - BOOK
AU  - Lantos, Geoffrey P
TI  - Consumer behavior in action: real-life applications for marketing managers
SN  - 9789380381114
U1  - 658.8342 L2C6 
PY  - 2011///
CY  - Chennai
PB  - Yes Dee Publishing Pvt. Ltd.
KW  - Attitude Formation and Change
KW  - Attitude Formation
KW  - Change
KW  - Formation
KW  - Attitude
KW  - Memory
KW  - Learning
KW  - Processing
KW  - Information
KW  - Perception
KW  - Motivation
KW  - Lifestyle
KW  - Personality
KW  - Individual
KW  - Internal
KW  - Family
KW  - Reference Group
KW  - Social Class
KW  - Subcultural
KW  - Cultural
KW  - Influences
KW  - Sociocultural
KW  - External
KW  - Market Segmentation
KW  - Stages
KW  - Stage
KW  - Decision Making Process
KW  - Consumer Decision Making Process
KW  - Marketing Managers
KW  - Marketing Manager
KW  - Marketing Management
KW  - Marketing
KW  - Applications
KW  - Consumer Behavior in Action
KW  - Action
KW  - Behavior
KW  - Consumer
ER  -