Pearson, Timothy R <br/><br/>
The Old rules of marketing are dead  6 new rules to reinvent your brand and reignite your business 

 - New Delhi  TMH Education Pvt.Ltd.  2011 
 - xi,240p.incl.index 
<br/><br/><label>ISBN: </label>9781259002946 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Communications<br/>Communication<br/>Marketing<br/>Branding<br/>Brand
<br/><br/><label>Dewey Class. No.: </label>658.827 P3O5