TY  - BOOK
AU  - Darroch, Jenny
TI  - Marketing through turbulent times
SN  - 9780230237308
U1  - 658 D2M2 
PY  - 2010///
CY  - Hampshire
PB  - Palgrave Macmillan
KW  - Management
KW  - Generating Growth
KW  - Benefits
KW  - Risk
KW  - Social Media
KW  - Consumer Response
KW  - Consumer Perspective
KW  - Turbulent Times
KW  - Marketing
ER  -