Kotler, Philip <br/><br/>
Good works!  marketing and corporate initiatives that build a better world...and the bottom line 

 - Hoboken, NJ  John Wiley and Sons, Inc.  2012 
 - vi,282p.incl.index 
<br/><br/><label>ISBN: </label>9781118206683 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Good Work<br/>Company<br/>Objective<br/>Value<br/>Corporate<br/>Corporate Philanthropy<br/>Kotler, Philip<br/>Philip Kotler<br/>Public Sector<br/>Nonprofit<br/>Defense<br/>Offense<br/>Corporate Driven Initiatives<br/>Marketing Driven Initiatives<br/>Relationship Marketing<br/>Business Social Responsibility<br/>Social Responsibility<br/>Business<br/>Corporate Social Responsibility<br/>CSR<br/>Corporate Initiatives<br/>Marketing Management<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 K6G6