TY  - BOOK
AU  - Bhargava, Rohit
TI  - Likeonomics: the unexpected truth behind earning trust, influencing behavior, and inspiring action
SN  - 9781118137536
U1  - 658.812 B4L4 
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley and Sons, Inc.
KW  - Inspiring Action
KW  - Influencing Behavior
KW  - Marketing and Customer Relationship
KW  - Timing
KW  - Simplicity
KW  - Unselfishness
KW  - Relevance
KW  - Truth
KW  - Five Principles
KW  - Principle
KW  - Principles
KW  - Five
KW  - Likeability
KW  - Soluition
KW  - Crisis
KW  - Likeonomics
KW  - Relations
KW  - Relation
KW  - Customer
KW  - Public Relations
KW  - Customer Relations
KW  - Customer Relation
KW  - Psychological Marketing
KW  - Psychological Economics
ER  -