Lee, Bill The Hidden wealth of customers realizing the untapped value of your most important asset - Boston, MA Harvard Business Review Press 2012 - 222p.incl.index ISBN: 9781422172315 Subjects--Topical Terms: Hidden WealthCustomer RevolutionConsumer BehaviorCustomer LoyaltyCustomer RelationsCustomer RelationMarketing ManagementManagementMarketing Dewey Class. No.: 658.834 L3H4