TY  - BOOK
AU  - Paul, Jessie
TI  - No money marketing: from upstart to big brand on a frugal budget: a practitioner's playbook
SN  - 9780070152700
U1  - 658.8 P2N6 
PY  - 2011///
CY  - New Delhi
PB  - TMH Education Pvt. Ltd.
KW  - Brand Marketing
KW  - Brand Management
KW  - Frugal Budget
KW  - Brand Identity
KW  - Money
KW  - Money Marketing
KW  - Marketing
KW  - Marketing Management
ER  -