Kompella, Kartikeya (Ed.) <br/><br/>
The Definitive book of branding   

 - New Delhi  Sage Response  2014 
 - xx,408p.incl.index 
<br/><br/><label>ISBN: </label>9788132117735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Brand Marketing<br/>Globalization<br/>Marketing<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.827 K6D3