TY  - BOOK
AU  - Maclaran, Pauline (Ed.)
AU  - Tadajewski, Mark (Ed.)
AU  - Stern, Barbara (Ed.)
AU  - Saren, Michael (Ed.)
TI  - The Sage handbook of marketing theory
SN  - 9781446270516
U1  - 658.8 S2 
PY  - 2013///
CY  - London
PB  - Sage Publications Ltd.
KW  - Handbook
KW  - Sage
KW  - Marketing Theory
KW  - Marketing Management
ER  -