TY  - BOOK
AU  - Kumar, V
AU  - Reinartz, Werner J
TI  - Customer relationship management: a database approach
SN  - 9788126509133
U1  - 658.812 K8C8 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India (P.) Ltd.
KW  - Marketing Channel
KW  - Campaign Management
KW  - Data Mining
KW  - Effectiveness
KW  - Loyalty Programme
KW  - Design
KW  - Customer Value Metrics
KW  - CRM Strategy
KW  - Strategy
KW  - Implimentation
KW  - Applications
KW  - Customer Value
KW  - Database Marketing
KW  - Database Marketing Strategy
KW  - Customer Relationship Management
KW  - CRM
KW  - Marketing Management
KW  - Management
KW  - Marketing
KW  - Relationship
KW  - Relations
KW  - Relation
KW  - Customer
ER  -