TY  - BOOK
AU  - Peterson, Mark
TI  - The Sustainable enterprise: a macromarketing approach
SN  - 9781412998680
U1  - 658.802 P3S8 
PY  - 2013///
CY  - Thousand Oaks, CA
PB  - Sage Publications, Inc.
KW  - BSR
KW  - Business Social Responsibility
KW  - Environment and Small Business
KW  - Business Ethics
KW  - Poluttion Prevention
KW  - Environment and Business
KW  - Corporate Social Responsibility
KW  - CSR
KW  - Poverty Alleviation
KW  - Sustainable Enterprises
KW  - Sustainable Enterprise
KW  - Environmental Imperative
KW  - Globalization
KW  - Collaborative Leadership
KW  - Contemporary Consumers
KW  - State
KW  - Society
KW  - Business
KW  - Role
KW  - Marketing and Society
KW  - Social Marketing
KW  - Macromarketing
ER  -