Tourism and hospitality marketing a global perspectives
- London Sage Publications Ltd. 2008
- xvii,467p.incl.index
9781412946872
Contemporary Issues Destination Marketing Internal Marketing Service Quality Word Mouth Direct Marketing Personal Selling ublic Relations Promotion Advertising Advertisement Role Electronic Marketing Emarketing Internet Marketing Marketing Communications Marketing Communications Distribution Pricing Hospitality Product Tourism Product Marketing Research Marketing Plan Plan Marketing Consumer Behaviour Marketing Environment Global Tourism Tourism Marketing Tourism Hospitality Management Marketing Hospitality Tourism