TY  - BOOK
AU  - Roberts, Kevin
TI  - The Future beyond lovemarks
SN  - 1576872041
U1  - 658.827 R6F8 
PY  - 2004///
CY  - New Delhi
PB  - Power House Books
KW  - Brand
KW  - Lovemarks
KW  - Brand Marketing
KW  - Sales Promotion
KW  - Marketing Management
ER  -