Mathieson, Rick <br/><br/>
Branding unbound  the future of advertising, sales, and the brand experience in the wireless age 

 - New Delhi  PHI  2007 
 - ix,244p.incl.index 
<br/><br/><label>ISBN: </label>8120332652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Wireless Branding<br/>Brand Experience<br/>Advetising<br/>Brand<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.8 M2B7