TY  - BOOK
AU  - Parker, George
TI  - Mad scam: kic-ass advertising without the Madison avenue price tag
SN  - 1599180421
U1  - 658.022 E6 
PY  - 2006///
CY  - New York
PB  - Entrepreneur Press
KW  - Success in Business
KW  - Business Success
KW  - Advertising
KW  - Marketing Management
KW  - New Business Enterprises
KW  - Entrepreneurship
ER  -