TY  - BOOK
AU  - Charan, Ram
TI  - What the customer wants you to know: how everybody needs to think differently about sales
SN  - 067008185X
U1  - 658.81 C4W4 
PY  - 2007///
CY  - New Delhi
PB  - Portfolio / Penguin Books India
KW  - Sale
KW  - Selling
KW  - Sales Management
KW  - Marketing Management
ER  -