Loudon, David L <br/><br/>
Consumer behavior  concepts and applications 

 - New Delhi  TMH  1993 
 - xxiii,788p. 
<br/><br/><label>ISBN: </label>0070473811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Customer Behavior<br/>Marketing Management<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8342 L6C6