Kumar, Nirmalya <br/><br/>
Private label strategy  how to meet the store brand challenge 

 - Boston  Harvard Business School Press  2007 
 - xvii,270p. 
<br/><br/><label>ISBN: </label>1422101673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Private Label<br/>Private Label Strategy<br/>Brand name Products<br/>Brand Strategy<br/>Brand<br/>Marketing Management<br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 K8P7