TY  - BOOK
AU  - Moutinho, Luiz
AU  - Chien, Charles
TI  - Problems in marketing: applying key concepts and techniques
SN  - 9780761971795
U1  - 658.8 M6P7 
PY  - 2008///
CY  - London
PB  - Sage Publications Ltd.
KW  - International Marketing
KW  - Sales and Distribution Management
KW  - Internet Marketing
KW  - Integrated Marketing Communication
KW  - Marketing Communication
KW  - Product Pricing
KW  - Pricing
KW  - Product Positioning
KW  - Strategic Marketing
KW  - Market Forecasting
KW  - Marketing Research
KW  - Consumer Behavior
KW  - Marketing Environmental Scanning
KW  - Marketing Management
KW  - Marketing
ER  -