TY  - BOOK
AU  - Cheverton, Peter
TI  - Creating success: understanding brands
SN  - 8175543116
U1  - 658 C7 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India Pvt.Ltd.
KW  - Brand Management
KW  - Brands
KW  - Brand
KW  - Management
KW  - Creating Success Series
KW  - Creating Success
KW  - The Sunday Times
ER  -