TY  - BOOK
AU  - Westwood, John
TI  - Creating success: how to write a marketing plan
SN  - 8175543140
U1  - 658 C7 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Page India Pvt.Ltd.
KW  - Marketing Plan
KW  - Plan
KW  - Marketing
KW  - Write Marketing Plan
KW  - Achievable Marketing Plan
KW  - Effective Marketing Plan
KW  - Marketing Plan Strategies
KW  - Marketing Plan Strategy
KW  - Marketing Plan Objective
KW  - Marketing Plan Objectives
KW  - Marketing Audit
KW  - Management
KW  - Creating Success Series
KW  - Creating Success
KW  - The Sunday Times
ER  -