Case studies in brand management  vol.I 

 - Hyderabad  ICFAI  2004 
 - 311p.incl.index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management<br/>Brand<br/>Case Studies<br/>The Institute of Chartered Financial Analysts of India<br/>ICFAI
<br/><br/><label>Dewey Class. No.: </label>658 I6