TY  - BOOK
TI  - Case studies in brand management: vol.I
U1  - 658 I6 
PY  - 2004///
CY  - Hyderabad
PB  - ICFAI
KW  - Brand Management
KW  - Brand
KW  - Case Studies
KW  - The Institute of Chartered Financial Analysts of India
KW  - ICFAI
ER  -