Sheth, Jagdish N (Ed.) <br/><br/>
Legends in marketing: Shelby D Hunt  10 vols.(v1.marketing theory the nature and scope of marketing ; v2.marketing theory philosophy of science foundations of marketing ; v3.marketing theory philosophy of science controversies in marketing ; v4.channels of distribution ; v5.macromarketing, ethics, and social responsibility the development period ; v6.macromarketing, ethics, and social responsibility the research tradition period ; v7. marketing management and strategy ; v8.relationship marketing ; v9. resource advantage theory the development period ; v10. resource advantage theory the research tradition period) 

 - New Delhi  Sage Publications India  2011 
 - v1.xlv,229 ; v2.xxiv,183 ; v3.xxviii,290 ; v4.xxiv,203 ; v5.xxviii,241 ; v6.xxxii,314 ; v7.xxviii,422 ; v8.xxvii,248 ; v9.xxx,298 ; v10.xxviii,309p. 
<br/><br/><label>ISBN: </label>9788132105206 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/><br/>Resource Advantage Theory<br/>Relationship<br/>Strategy<br/>Social Responsibility<br/>Ethics<br/>Macromarketing<br/>Distribution<br/>Channels<br/>Philosophy<br/>Scope<br/>Nature<br/>Marketing Theory<br/>Jagdish Sheth<br/>Sheth, Jagdish<br/>Legend in Marketing<br/>Marketing<br/>Legend<br/>Marketing Management<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 L3