TY  - BOOK
AU  - Shah, Kruti
AU  - D'Souza, Alan
TI  - Advertising and promotions: an IMC perspective
SN  - 0070080313
U1  - 659.1 S4A2 
PY  - 2009///
CY  - New Delhi
PB  - TMH
KW  - IMC Performance
KW  - Media Planning and Strategy
KW  - Unconventional Promotion Media
KW  - Promotional Media
KW  - Advertising Tools
KW  - Advertising Promotion Tools
KW  - Advertising Strategy
KW  - Integrated Marketing Communication
KW  - IMC
KW  - Advertising and Promotion
KW  - Marketing Management
KW  - Promotion
KW  - Advertising
ER  -