TY  - BOOK
AU  - Heskett, James L
AU  - Wheeler, Joe
AU  - Sasser, W Earl
TI  - The Ownership quotient: putting the service profit chain to work for unbeatable competitive advantage
SN  - 9781422110232
U1  - 659.1 H3O9 
PY  - 2008///
CY  - Boston, MA
PB  - Harvard Business Press
KW  - Advertising and Marketing
KW  - Management
KW  - Marketing Management
KW  - Word of Mouth Advertising
KW  - Employee Ownership
KW  - Customerservices
KW  - Advertising
ER  -